How We Work
Our Sectors
We focus on four specialist platforms where we have deep expertise and proprietary deal flow. Our strategies target businesses across the Consumer, TMT, Life Sciences & Transition, and Industrials sectors, with enterprise values typically between £10m and £200m.
Fund: Salonica Maroon and Salonica NAJM
Strategy: Growth equity – minority or majority stakes
Investment Size: £2m – £10m
Target EV Range: £10m – £150m
Typical EBITDA: £1m+
Sub-sectors: Food & Beverage, FMCG, Retail, Consumer Services
Geographies: UK
Representative Investments: Creams Café, Aaron Wallace
Salonica Maroon backs ambitious consumer brands and platforms that demonstrate scalable unit economics, strong customer engagement, and international expansion potential.
Fund: Salonica Play and Salonica Play II
Strategy: Growth equity and buy-outs – minority or majority stakes
Investment Size: £2m – £10m
Target EV Range: £10m – £150m
Typical EBITDA: £1m+
Sub-sectors: Sports Media, Broadcast Rights, Fan Engagement Technology, Digital Platforms
Geographies: Global (UK, US, GCC, Asia focus)
Representative Investments: PowerPlay Media, Cloudified Holdings
Salonica Play partners with innovative media and technology businesses, investing flexibly across minority and majority positions to accelerate growth, commercialisation, and global expansion.
Fund: Salonica Infinity
Strategy: Pre-seed and seed stage – IP commercialisation and university spin-outs
Investment Size: £250,000 – £1.5m
Target EV Range: £1m – £50m
Sub-sectors: Life Sciences, Green Transition, Advanced Materials
Geographies: UK-led (Cambridge and Manchester ecosystems)
Advisory Board Includes:
Prof Chris Coleridge, Dr Farid Khan, Prof Alan Barrell, Prof James Baker, Dace Dimza-Jones, Dr Marc Daigneault, Adeel Aslam, Andrea Winders, Dr Paul Riley, Simon Bradbury
Salonica Infinity supports breakthrough science and technology ventures translating world-class research into scalable commercial outcomes.
Fund: Salonica Future Frontier
Strategy: Growth equity and buy-outs – minority or majority stakes
Investment Size: £10m – £30m
Target EV Range: £15m – £200m
Typical Financials: Revenue £10m+, EBITDA £2m+
Sub-sectors: Advanced Materials, Aerospace & Defence, Components & Systems Integration, Clean Energy, Marine Transport, Flow Control
Geographies: UK and Europe
Representative Team: Othman Shoukat, Omar Majid, Kamran Jamal
Salonica Future Frontier invests in industrial innovators driving the next generation of manufacturing, engineering, and clean-tech excellence.
How We Create Value
Delivering acquisitions, buy-and-build strategies, and optimal financing structures.
We unlock value through strategic M&A, capital structuring, and well-timed exits.
Scaling businesses across the UK, GCC, US, Africa and Asia.
Our global networks and cross-border capital flows accelerate entry into new markets.
Building leadership teams and governance to institutional standards.
We professionalise management, strengthen boards, and embed long-term governance.
Driving growth through commercial excellence and technology transformation.
From sales and pricing to digitalisation and ESG, we help businesses compete as category leaders.
Leveraging proprietary modelling, KPIs, and forecasting.
We provide actionable insights through advanced analytics, dashboards, and scenario modelling.